Six Tips to be on Google’s First Page
Paying money and putting up sponsored ads is not the only way to be visible on Google’s first page. A shrewd and persistent search engine optimization (SEO) strategy can achieve the results for you. Meticulous attention to content on your website should be a crucial aspect of your SEO strategy to align it with the objective of search engines – to provide useful information for readers.
SEO Tips for Improving your Search Rankings
Determine Appropriate Keywords – Create a list of keywords that you want to target your website for. Use different keyword tools such as Google’s keyword searcher or Wordtracker to identify popular keywords. Select keywords that do not have too much competition.
Develop Quality Content – Content is the best way to attract targeted audience to your website. Write articles that give useful information to your audience. Refresh your content regularly so that your website does not become stale and uninteresting for readers.
Implement Strategic Keyword Placement – Including keywords in strategic positions on a webpage attracts both search engines and readers. Key places where keyword placement plays a major role include title and meta tags, article body, domain name, webpage link and image display name.
Take due care not to use keywords in excess. Each of these webpage positions has a certain limit to keyword acceptance. For example, it’s appropriate to limit keyword usage to two to five percent in article body; therefore, for a 400-word article, the number of times you can use keywords is between 8 to 20 times.
Implement Article Marketing – Article marketing is one of the best and inexpensive ways to drive traffic to your website and increase sales. Write articles on topics related to your niche and submit them to top-ranking article directories. You can post them on blogs and social networking sites as well to increase exposure. Establish yourself as an authority in your niche by providing factual and well-written articles on a regular basis for your readers.
Acquire Quality Links – Instead of buying links, focus on acquiring organic links with quality content. Article marketing fetches you quality backlinks from article directories and social networking sites. In addition, third party websites and blogs will want to link back to you if keep providing informative articles, which adds to your link strength. Good quality backlinks tend to boost Google rankings.
Ensure Consistent Efforts
SEO campaign should be an ongoing effort to achieve targeted rankings on Google. You can benefit from an SEO or article marketing service if you are low on time and focus.
